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Research papers

Packaging research

Packaging is a major component in the marketing mix of any brand. It is at least as important as the other components which we take care to get right: advertising, pricing and product formulation. If these others benefit from research, so must...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Tony Schlaeppi
September 1, 1998
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Citation

Schlaeppi, T. (1998a, September 01). Packaging research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/packaging-research-5332